Marketing Specialist

About Us:

A privately-owned company founded in 1953 with a manufacturing facility located in Denver, Colorado, Nulite is a manufacturer of high quality, innovative architectural lighting products for every space in commercial, industrial, retail, and healthcare environments. Nulite offers innovative engineering, modern design, advanced optics, simple installation, and superior customer service for those who specify and install our products.

Job Description:

We are looking for a Marketing Specialist to join our team and will be responsible for developing and executing strategic marketing plans to drive brand awareness, lead generation, and sales growth. This role involves managing digital marketing campaigns, overseeing content creation, coordinating trade shows and industry events, and maintaining relationships with agents and partners. The Marketing Specialist will also analyze market trends, customer needs, and competitor activities to refine messaging and positioning, ensuring the company’s lighting solutions effectively reach and resonate with key decision-makers in the education, commercial, and healthcare sectors. Looking for a marketing leader who is a self-starter with a creative mindset and a passion for finding smart, effective solutions. This person thrives in a collaborative environment, bringing energy and enthusiasm to cross-functional teams while driving projects forward independently. With a natural ability to think outside the box, they tackle challenges with a problem-solving approach and are always looking for new ways to elevate the brand and deliver results. Their combination of initiative, teamwork, and innovation makes them a key driver of growth and success.

Key Responsibilities:

• Effectively manage daily administrative tasks
• Drive social media and online corporate presence
• Coordinate and manage third party design and content teams to generate digital and print advertising materials
• Ongoing management and maintenance of technical documentation and website
• Collaborate and develop marketing campaigns for targeted audiences
• Organizing promotional events

Requirements:

• 5+ years’ experience in marketing or related field
• Experience in lighting highly valued
• Strong communication and presentation skills
• Experience working with third party marketing or digital assets firms (SketchDeck, Upwork, etc)
• Knowledge of AI marketing tools greatly valued
• Possesses search engines, web analytics, and business research tools acumen
• Working knowledge with CRM programs
• Proficiency with SEO/SEM campaigns

Working Conditions:

• Office environment
• In person Monday through Friday
• Full-time Position
• Salaried

Compensation Range:

$60,000 - $90,000 per year

Benefits:

1. 401(K)
2. 401(K) Matching
3. Dental Insurance
4. Health Insurance
5. Vision Insurance
6. Life Insurance
7. Paid Time Off